Content Authenticity Initiative

A boy looks at food in boxes that are made for donation at Salaam Foundation's Islamic food bank in Rotterdam, the Netherlands on the 28th of July 2021. This food bank is organized multiple times a week, and has been in existence for over two decades. Part of the food that is being donated to people, is being donated to the food bank by stores and shops. Some of it would otherwise go to waste and would be thrown away. About a third of all the food produced in the world for human consumption is lost or wasted. This is not only an ethical and economic issue, but wasting food also depletes the environment. And natural resources are all ready limited. © Ilvy Njiokiktjien / VII.

THE PROJECT

The VII Foundation partnered with the  Content Authenticity Initiative (CAI) for a series of case studies by contributing photographers Ziyah Gafic, Maciek Nabrdalik, and Ilvy Njiokiktjien. These case studies demonstrate how photojournalists can combat misinformation through digital content provenance.

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the Case Studies

LIFE IN A CARBON SHADOW

The recent European Union report stated that Bosnia-Herzegovina has the continent’s deadliest air pollution. It also stated that 27% of deaths are due to to environmental factors. Bosnia’s extensive network of coal powered power plants and large steelworks factory situated in urban centres of Tuzla and Zenica are the biggest contributors to the devastating air pollution in the country. Massive outdated power plants and steelworks factories operate with little environmental concerns. They rely on cheap coal low in energy value and high in sulphur content. In 2017 WHO confirmed Bosnia had the worst air in Europe, in 2021 the country remains European hot spot of air pollution.

Hundreds of thousands of Bosnians are living in the proximity of mismanaged toxic waste disposals and massive polluters.

Truth, veracity and trust are a part of the photojournalist mantra. With the history as long as the photojournalism manipulation created a devastating gap between photojournalists and the audience. Advent of digital technologies exacerbated the problem to unforeseen levels. It fuelled the “media as the enemy of the people” rhetoric with all the ammo it ever needed.

However, for the first time in the history of photojournalism we have a technology and tools to help us win some of that trust back. Finally we can create content with embedded essential metadata that can’t be altered and are visible to the end user, we can edit the content while preserving all the metadata, attribution, edits and changes in such way that both clients and audience can review the history of the photograph whenever in doubt. Eventually we can publish the content in a verifiable manner thus limiting the potential digital manipulation to a bare minimum. Finally the DNA of the photograph is safe! Power to create authentic content and the sole responsibility for the veracity of it is back in the hands of the authors.

| Ziyah Gafic