PARTNER PROJECT
THE PROJECT
In 2018, VII Photo collaborated with UNICEF on its Child Survival Campaign to raise awareness about the million babies who die on their very first day despite the existence of simple solutions that can save them.
For this UNICEF commission, The VII Foundation conceived a concept whereby newborns in small villages and communities in Africa, South America, and Asia were photographed in the style of a formal studio portrait, the kind popular in high-income countries. Using studio lights and simple backdrops, babies were photographed in their mothers’ arms by VII Photo contributing photographer Ilvy Njiokiktjien, who trained specifically for the assignment with the leading baby portrait photographer in the Netherlands.
Njiokiktjien traveled to Peru, Mali, Mongolia, and Bangladesh in a logistically complex schedule to collect stories and photo and video portraits of mothers and their newborn babies. Each baby has their own story of survival that shows how solutions such as clean water, a tiny breathing mask, and breastfeeding helped save their lives and other babies like them.
A year later, in 2019, Anush Babajanyan revisited these babies as toddlers. The updated portraits reveal what a beautiful difference a year can make when mothers and children are given access to quality health care. This project started as a potentially challenging assignment on effectively educating about infant healthcare. It discovered a beautiful yet simple solution that resonated with the audience.
(Second from right) Mother Delgermurun Tsolomon, 32, holds her with her baby Sugarmaa, eight days old, outside her ger in the Alag-Erdene area in Mongolia on March 1, 2018. She is pictured with her husband, Batyargal Pureuyav, 33, and her son, Batyargal Bumbayar, 3, and her daughter, Batyargal Margadma, 4.
Hawa Diawara (foreground), 18, cradles her 24-day-old baby, Youssouf Sanogo, in her arms and smiles outside the Community Health Centre in Koumatou. “I was so happy when Youssouf arrived – he is my first baby,” Hawa said. Mali, 8 March 2018.
Mother Tugszaya Chuluunbaatar, 25, holds her unnamed twin babies, both two days old, in the health center in Murun, Mongolia, on February 28, 2018.